A/B SPLIT TESTING, CONVERSION TO THE ECOMMERCE SHOW

DIGITAL MARKETING WEEK: 13 CONFERENCES 100% FREE
October 2, 2017
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A/B SPLIT TESTING, CONVERSION TO THE ECOMMERCE SHOW

The  e-Commerce fair was held at the end of September 2013 at Porte de Versailles in Paris. Among the hundreds of solutions presented, I followed in detail what becomes the big trend: the improvement of the conversion .

CONVERSION?

If you have a site, it certainly has a main purpose that can be to sell a product or service, make your visitors navigate as many pages as possible (if you are paid on the page view), retrieve data prospects, etc.

You have so far focused on acquiring traffic via natural or paid referencing (adwords), via emailing campaigns, advertising on other sites, or an investment in social networks.

Conversion is the percentage of your visitors that will actually validate your business goal.

THE PROBLEM ?

The problem is that you may have no idea what all your visitors are doing on your site. You would like him to do this, but you do not know why this is not happening.

You would like to convert your visitors to your main goal, but you do not know how to do it.

For this, there are 3 essential steps:

  1. Set up a measurement tool (like Google Analytics)
  2. Validate measurable objectives and set them in your tool
  3. Conducting tests to improve your conversion rates

Presented like that, it’s rather childish. In fact, these are real skills that are needed to perform these simple actions.

THE GOOD NEWS ?

The implementation of tests on your site is now greatly facilitated by tools whose grasp is accessible to all.

On the e-commerce fair in Paris, I went to meet 3 of the 4 main solution publishers and 2 specialized agencies on the subject. I recovered a lot of info and reading about the A / B testing.

I will tell you very soon in the next articles.

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